Au Pont Rouge in St. Petersburg is a historic department store known for its striking Art Nouveau architecture and prime location along the Moika River. Established in 1907, the building features intricate facades, elegant interiors, and a distinctive red bridge. Filmmakers are drawn to Au Pont Rouge for its timeless beauty and rich cultural heritage, providing a perfect backdrop for films, TV shows, and music videos. Interesting fact: Au Pont Rouge was one of the first buildings in the city to have an elevator, symbolizing the innovation of its time.